Thursday, January 2, 2014

Body Awareness Center – Changing the Paradigm on Massage and Bodywork as Health Care

Wouldn’t it be great if massage therapy was covered by insurance?  Do you hesitate to book massage or bodywork because you fear you can’t cover the costs?  Imagine if you saw a massage therapist as regularly as you might like to.  Massage therapy treatment needs to be regular in order to be effective.  Coming to see your therapist once every two months or so isn’t going to benefit you in the long run.  Sure, you feel great after leaving your massage, but how long does that great feeling last?  How long until you notice your body is in the exact same place it was before?  Just like any exercise or fitness regimen, massage therapy needs to be repeated regularly in order to reap the results. 

Here at Body Awareness Center we see ourselves as healthcare professionals.  All of the wellness employees we have on staff are experts in their fields. We do our very best to make our top of the line healthcare available to you at a reasonable price. Wondering about our policy on tipping? Well, we’d prefer if you’d save those extra ten dollars or so for your next massage visit.  Try to think of our center as a place of health care, and not just a spa.  Just as you probably wouldn’t even consider tipping a chiropractor, a physical therapist, or your dentist, consider the same ideas when you come into Body Awareness Center for massage, bodywork or detoxification.  

Emerging evidence continues to show that massage therapy is an effective method to treat a number of medical conditions.  An increasing number of substance abuse and rehabilitation centers are including massage therapy as part of their recovery regimen. Children with symptoms of ADHD are being treated with massage therapy to help reinforce muscular stimulation, as a common cause of the development of ADHD is a prolonged period of confinement during infancy or early childhood. Research has also shown that massage therapy can boost immune function in women with breast cancer, improves symptoms in children with asthma and can help premature babies gain weight.  These are just a few of the many medical and healthcare related benefits to massage therapy.  More money is being put towards medical research involving the benefits of massage therapy, as doctors are continuing to recommend their patients to massage therapists because of the limitations these traditional doctors have in treating the symptoms of pain.  The increase of medical research on massage therapy will hopefully lead to insurance coverage of massage treatments.  

So, considering all of these ideas and factual evidence, try to look at massage therapy in a new light, one of healthcare, and encourage your friends and family to see that same light.  With your help, we can change the paradigm of massage therapy being commonly viewed as a luxurious spa treatment, and more like an effective form of health care. 


Sources (cnn.com, foxnews.com, amta.com)

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